24
Jan

A Great Internet Marketing Agency Will Tell You “No!”

As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very concerned.

You hired them for a couple of reasons:

You feel they are experts in their industry
You want your website to rank high in Google and produce leads
You don’t have the necessary skills to do it yourself or the time to learn how to do it yourself

A great internet marketing agency knows what is best for your website and your SEO strategy. They know that all mighty Google loves relevancy. They know that the content on your website needs to be very relevant to the keywords that best describes your service or product and will tell you no if you decide it’s a good idea to fill your blog with content with the latest recipes you saw on the food network even though you are in the plumbing industry.

A weak agency will not question the latest post you made to your plumbing blog on how to properly sift flour. Oh no, they will just go ahead and let you do what you want because it makes you happy, the customer is always right and they are still getting paid so what do they care.

Red flag: an agency that doesn’t question your decisions regarding your internet marketing strategy may not possess the necessary skills to be in charge of your strategy. They may not question you, because they honestly don’t know what they’re doing or a better way to do it.

A caring internet marketing agency will have the gumption to tell you no and explain why it isn’t in the best interest of your SEO strategy. They will tell you that your continued irrelevant content will only confuse Google’s spiders and weaken your website’s ability to rank for certain keywords that you want to be found for.

Side-note:

Blogging is the easiest way for a company to participate in their search engine optimization strategy and social media marketing simultaneously. Frequent, relevant blogging creates website activity that entices hungry Google spiders to visit your site more frequently. The more relevant food those spiders have the higher your website will rank. A fat Google spider is a happy Google spider.

A great agency will advise against decisions that will harm the overall power of your SEO strategy. They will offer other solutions to your requests such as; posting your recipes and food tips to your company’s plumbing Facebook Page where irrelevant content is acceptable (as long as you are posting relevant material too).

In conclusion, when hiring an internet marketing agency, test their level of experience. Ask for case studies and present them with a similar scenario as the irrelevant post example above and see if they are willing to tell you “no”, that isn’t a good idea because….) Also, if they use the term “guru” at all…run the other way!