25
Feb

My 5 Favorite Social Fresh Facebook Excerpts

Photo-Social Fresh

I had a fantastic time at my first Social Fresh conference this past Monday and Tuesday! When I first signed up for the conference, I was worried it was going to turn out like so many of the social media webinars and workshops I’ve attended that left me feeling disappointed and angry…well, mostly just angry!

Even though Social Fresh advertised that this class was a “master” training course, I was skeptical. The other courses boasted about advanced this and master that, but ended up being nothing more than a cleverly disguised community center Facebook course. Sunday night, thoughts of PowerPoint slides showing me why I need a Facebook Page for my business and not a Profile page, churned in my head.

Come Monday morning, about 5 minutes into the conference, I realized it really was a master training course! The guest speakers were extremely knowledgeable, inspiring, and brought their real world experiences to the table!

Here are my 5 favorite Facebook excerpts from the Social Fresh Tampa 2011 conference:

1)”Facebook is not ShamWow~Justin Levy” – Facebook is not a fad and it’s not going anywhere anytime soon. I love this analogy because I have to deal with people on a daily basis that think Facebook will burn out in a month or two.

2)”Does Facebook replace your website? Hell No!” – Consider Facebook as your website’s partner. It’s supposed to support your site, not replace it.

3) “One in 500 updates make it to the news feed~Ellie Mirman” – Not all of your updates will be seen by every one of your fans, but popular updates will earn more impressions. Posting multiple times a day doesn’t improve your feedback. It could actually work against you.

4)”Facebook ads reach every fan” – Umm…wow! That’s a simple, yet powerful concept. There is a feature that allows you to share your ad with all of your fans.

5) “Direct analytics, don’t let them direct you~ Chris Penn from Blue Sky Factory“- This wasn’t directly about Facebook but it was about tracking your social interactions. I just loved it so much I had to have it in my top 5! The point here was to only focus on the analytics that are relevant and avoid the gobs of information you don’t really need. Great advice!

Lastly, I really appreciated Paula Berg sharing her story. Paula was at one point, the entire social media department for South West Airlines. She really understands the resistance that we encounter as social media specialists. Her presentation left me feeling energized!

Many thanks to all of the guest speakers and to Social Fresh for providing an inspiring social media conference.