Just found an article on Angieslist about an outfit called Medical Justice that helped a doctor contractually obligate patients from talking about them online with a gag order. It certainly sucks to have someone talk smack about your business online, but suing a patient seems like an absolutely boneheaded way to deal with it.

Hey doc, here are some alternative ideas:

The Online Reputation Management Guide (OutSpoken Media)

Managing and Improving Your Business’ Reputation Online (GetListed.org)

8 Simple Reputation Management Emergency Measures (Tad Chef)

How To Use The Web To Build a Powerful Reputation in Any Industry (doshdosh)

Why Reputation Management Matters for Small Businesses (Matt McGee)

50+ Sites To Help Bury Negative Posts About Your Company! (Jeff Quipp)

Free Online Reputation Management Beginners Guide (Marketing Pilgrim)

And if you are a patient of the above doctor and want to see how to far you can push that gag order down his throat check out this post by Ann Smarty on how to spread a negative reputation online.

View full post on Local SEO Guide

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2 Responses


  1. Jeffrey Magner on 06 Aug 2010

    The rubber is hitting the road with this topic – Andrew, another fantastic and timely post! Thank you.

    Mental Health Professionals are bound by HIPPA to not solicit reviews from their patients & clients. Of course, right? This makes sense. It’s a very tricky situation online when anyone can review any business and where quantity of reviews affect rankings for businesses.

    Since January there has been a steady rise in competition in the rankings for Psychologists/Psychotherapists/Counselors of all types in the Bay Area. Just do a search for “psychotherapist san francisco” – they’ve ALL got reviews – they have to if they want to rank the the 7-pack on Google.

    Play by the rules – Sorry.
    Cheat a little – Congratulations! You’re business is booming!

    What are the Therapists/Doctors supposed to do?

    Should Google & Yelp and the others do the right thing and alter the ranking algorithm for such professionals? Or disallow reviews altogether for some categories?

    There seems to be some steps the industry can take before we’re faced with boneheaded options like this. Is anyone on this? Oh it looks like you are.

  2. Craig Mullins on 06 Aug 2010

    Wow…

    That’s crazy.


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